She added creating a drink with all-natural ingredients was important to her and Shinjo “because nature is impossible to surpass.”ĭespite the unexpected challenge of generating traffic, the campaign was a success – raising $14,450 from 279 backers. “We only want to put natural and pure ingredients into our bodies and we don’t want any sugar or caffeine in our beverages,” Tan explains in the website’s video. It also is sweetened with honey and stevia, not sugar, and is caffeine-free. The website also explained in text and a video created by Tan and her co-founder Takako Shinjo how Genki-Su is a drinking vinegar concentrate based on Shinjo’s family recipe from Okinawa, Japan, that includes a mild-tasting coconut vinegar, rather than the apple-cider vinegar that is favored by some American-based drinking vinegars, and it is flavored with the Japanese citrus fruit Yuzu and Japanese basil Shiso.

The concentrates are either mixed with water, juice or cocktails to create a “crisp, refreshing drink,” according to the site. Once there, potential investors learned how Japanese drinking vinegars “are entirely different from cooking vinegars,” in that they contain half the acidity and are flavored with infused fruit. “After launching the project, we had full time jobs contacting the media and generating press so we could direct as many people as possible to the Kickstarter campaign,” she said. “We had a couple of friends who used Kickstarter to raise a good amount of money,” but “we found it was difficult for a food product on Kickstarter because we felt like a lot of the following on Kickstarter is in the tech and design spaces,” and not in the food arena, Tan said.īecause Kickstarter did not passively attract as many investors interested in food as in tech, Genki-Su had to drive a lot of its own traffic to the website, which was more work than expected, Tan said.

Emulsifiers, stabilizers, hydrocolloids.

Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.Nicky Romero - Kickstart 2 v2.0 VST,VST3,AAX,圆4 | VstDrive /*

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